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At Unleash the Power Within, You’ll Do Something Shocking and It Will Change You Forever 

Imagine opening your eyes on the night of November 14, 2024. 
 
You’re at an arena normally used for hockey games or monster truck conventions. 
 
THIS is Tony Robbins’ Unleash the Power Within event...  
 
And you’re now officially at the most surreal, empowering, life-changing event of your life... 
 
With over 13,000 other brave souls attending from countries around the world.  
 
And everyone is barefoot.  

Firewalker

Tonight Your Life Will Change Forever

You feel your heart pounding.  
 
When suddenly, massive flames roar to life across dozens of oversized screens filling the arena. 
 
The crowd roars.  
 
You look around... fists pump the air as far as you can see in any direction.  
 
And that’s when you know tonight your life will change forever... 
 
Because in just a few moments, you are going to do something that you NEVER thought you would do.  
 
Not in a million years.  
 
What you’re about to do defies all reason and logic.  
 
It goes against all the advice you ever got from your parents… from school… from society. 
 
Your friends will think you’re crazy…  
 
Yet, you’re going to do it anyway. 

You’re Going to Walk on Fire

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This great act of firewalking will force you to muster every scrap of courage you ever had. 
 
The kind of courage that goes beyond that time you had to ask for a raise...  
 
Or that time you found the courage to walk away from a toxic relationship... 
 
This act will force you to dig deeper than you ever thought possible.  
 
Because, to do what you’re about to do…  
 
You’ll have to awaken secret reserves of inner strength and confidence that you had no idea were even there. 
 
But first... 

The First Thing You Notice Is the Fire

The first time you see the flames, everything inside you stops. 
 
You’re staring down 15 feet of red-hot burning coals stretching across the arena parking lot.  
 
And there are 10 more runways just like the one you’re facing... all carefully tended by an experienced crew of firewalk engineers.  
 
This is a masterfully constructed fire.  
 
The crew has spent several hours preparing wheelbarrows of burning coals and shoveling them into position.   
 
It’s a dark, cloudy night so the glowing embers are the brightest spot in the parking lot.  
 
You feel the heat from the fire, hear the music and people chanting, feel the crowd as it presses in on you... 
 
And reality finally sinks in... 

You’re Just Moments Away from Walking on Hot Coals 

The coals you’re looking at burn close to 1000 degrees Fahrenheit.  
 
That’s hot enough to melt metallic zinc.  
 
And you’re going to place your bare feet on these same coals and march to the other end of that 15-foot stretch.  
 
But why? 
 
Because tonight… 
 
Perhaps for the first time ever… 
 
You’re going to face your biggest fears head on… and overcome them. 
 
And, in this symbolic act, you will prove to yourself that you can overcome any challenge.  
 
Imagine how empowering this immersive experience would be for you.  
 
We know that there’s much more to us deep down. But tapping into those reserves is much easier said than done.  
 
Positive thinking isn’t enough. To experience lasting results, you have to change your emotional state.  
 
This is why you can repeat positive affirmations a thousand times and still see no meaningful change in your life.  
 
The real leverage comes from your ability to change your fear response to a courage response...  
 
And condition it into your body’s nervous system over and over.  
 
That way, you can rapidly shift your state to an empowering one when the situation calls for it.  
 
This is the language your subconscious understands. 
 
And it’s how you free yourself from your self-imposed limitations. 

A Core Lesson at Unleash the Power Within

To be successful in life, you must change your state from fear to total conviction. 
 
But that’s not all...  
 
Your new confidence must be conditioned over and over… so when it’s time for the firewalk, you step forward boldly without fear.  
 
Firewalking demands 100% commitment.  
 
Otherwise, you’re likely to bail after the first step on those hot coals — it's only natural.  
 
As you stand with your bare feet nearly touching the glowing embers, Tony commands...  
 
“Make your move as strong as you’ve ever made in your life! Now!” 
 
With conviction stronger than ever before...  
 
You become a conqueror...  
 
And take your first step...  

You’re a Firewalker Now!

Tony’s been doing the firewalk as part of Unleash the Power Within for over 46 years.  
 
During this time, he’s trained many celebrities to do the firewalk. 
 
Oprah Winfrey did it in 2012… and she filmed the whole thing for an episode of Super Soul Sunday.  
 
Anthony Hopkins, Usher, and Gerard Butler also did the firewalk...  
 
And now, you’re doing it – despite your fear. 
 
Tony will show you how to master your state, so you can act with total confidence. 
 
In the process, you’ll do a hard reset on the biggest limiting beliefs that have wreaked havoc in your life.  
 
This is just one of many activities you will do at Unleash that will leave you feeling like you can do anything. 
  
You’ll know with total clarity that this was a defining moment in your life.  
 
And it will reframe every challenge you ever face moving forward.  
 
You’re someone who can walk on fire. 
 
Someone who can do the impossible.  
 
This experience and others like it are why Unleash the Power Within will open the floodgates of power lying dormant inside of you.  

And That’s Just Day One of Unleash!

Unleash the Power Within is a 4-day immersion experience that’s designed to change your life FOREVER.  
 
Tony takes you through a carefully planned process to confront your fears and limiting beliefs…  
 
The process challenges you on a cognitive, emotional, and physical level...   
 
It will help you rewrite your personal narrative and unlock strength and determination you had no idea you possessed...    
 
To spark a pivotal breakthrough where everything changes in your life – so you can start turning your dreams into reality.   
 
But this isn’t just a feel-good weekend that wears off when you get home.  
 
In fact, researchers at the Snyder Lab of Genetics at Stanford University put Tony to the test.  
 
They wanted to know... 
 
Does Unleash really work? 
 
The researchers tracked 26 subjects with state-of-the-art technology and the results were astonishing. 
 
You can discover the Science of Tony Robbins with the Snyder Lab of Genetics at Stanford University. 
 
Or you can check out stories of real people who have walked on fire with Tony and changed their lives.  
 
The reports from real people who attended Unleash the Power Within are incredible.  

Case Studies From the Science

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“I feel 100% happier.”  
Adam, a 35-year-old comedian said, “I started making more money, working less, and feeling 100% happier. It’s been life-changing ever since. Experience it and it will change your life.”  
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“I hit all my goals.”
Anthony is a 32-year-old marketing consultant who was overworked and miserable. He worked nights and weekends, 60 hours or more per week – without vacations – for 7 years. But after Unleash the Power Within, his life changed.   
  
He said, “After my first Unleash the Power Within, I wrote down all of my goals. I wanted to hit six figures. I wanted to make $10,000 per month in passive income. And I hit those goals. It’s the best decision you’ll ever make for your life. Your life will never be the same.” 
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“I am alive again.”
Claudia, a 36-year-old interpreter, said, “My relationships transformed because I started putting myself first. It was like I became a magnet for all the good things I wanted to happen in my life. My life will never be the same because I am alive again.”  
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“I lost 75 pounds and my income tripled.”  
Jaci, a 52-year-old realtor, said, “My whole life has totally changed because of Tony’s program. I lost 75 pounds. I used to be diabetic. I’m not anymore. My income has tripled. Trust that this is going to make a difference in your life. I promise you it will.”  
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“I launched a million-dollar business.”  
David is a 43-year-old business owner who lost everything after the great recession of 2008. He said, “I launched a million-dollar business from Unleash the Power Within.”  
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“I feel 100% happier.”  
Adam, a 35-year-old comedian said, “I started making more money, working less, and feeling 100% happier. It’s been life-changing ever since. Experience it and it will change your life.”  
Image (2)-2
“I hit all my goals.”
Anthony is a 32-year-old marketing consultant who was overworked and miserable. He worked nights and weekends, 60 hours or more per week – without vacations – for 7 years. But after Unleash the Power Within, his life changed.   
  
He said, “After my first Unleash the Power Within, I wrote down all of my goals. I wanted to hit six figures. I wanted to make $10,000 per month in passive income. And I hit those goals. It’s the best decision you’ll ever make for your life. Your life will never be the same.” 
Image (3)-1
“I am alive again.”
Claudia, a 36-year-old interpreter, said, “My relationships transformed because I started putting myself first. It was like I became a magnet for all the good things I wanted to happen in my life. My life will never be the same because I am alive again.”  
Image (4)-1
“I lost 75 pounds and my income tripled.”  
Jaci, a 52-year-old realtor, said, “My whole life has totally changed because of Tony’s program. I lost 75 pounds. I used to be diabetic. I’m not anymore. My income has tripled. Trust that this is going to make a difference in your life. I promise you it will.”  
Image (5)-1
“I launched a million-dollar business.”  
David is a 43-year-old business owner who lost everything after the great recession of 2008. He said, “I launched a million-dollar business from Unleash the Power Within.”  

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