Celebrating the ripple effect of Awaken the Giant Within 35 years later  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

May 4, 2026 | Issue Archive | View Online
 

The Edge

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COMING UP 

 

What if one decision could change the entire trajectory of your life?

 

This week, we're unpacking Tony's Ultimate Success Formula from Awaken the Giant Within and celebrating the incredible ripple effect this book has had across three very different, very extraordinary lives.

 

Let’s awaken your inner giant, friend.

 

Read on to:

 

🔥 Decide: The one formula Tony uses to shape every area of life

  

🌎 Celebrate: The ripple effect of one book across three extraordinary lives

  

📽️ Master: The three skills behind every successful person

 

🥔 Join: An inspiring mission to save 12 million pounds of food

  

Let’s dive in ⬇️

DEEP DIVE  

The giant within you is waiting for one decision 

The force that shapes your destiny

Watch time: 1 min | Decisions shape destiny   

 

What important decision have you been sitting on? The giant within you is waiting for it.

 

Last week, Tony shared an update on the revised version of his classic book, Awaken the Giant Within. He asked, What decision have you been postponing and what would your life look like if you made it today?

 

If that hit a nerve, you're not alone. Most of us confuse being interested with being committed. As Tony writes in his upcoming book, a preference "is not a commitment at all… It's a weak prayer made without even the faith to launch it."

 

A true decision is different. The word itself comes from the Latin de (meaning "from") and caedere ("to cut"). To decide literally means cutting yourself off from every other possibility.

 

But deciding is only the first step. In Chapter 2 of Awaken the Giant Within, Tony shares the process he's used to shape his entire life. 

 

He calls it The Ultimate Success Formula:
  1. Decide what you want.

  2. Take action (massive action, because any action is a cause set in motion).

  3. Notice what's working and what isn't.

  4. Change your approach until you achieve what you want.

That's it. Tony has used this formula to transform every area of his life, and the reason it works is simple. When you truly commit to making something happen, the "how" will reveal itself.

 

Your challenge this week: Take the decision you've been postponing and run it through the formula. Decide. Take action. Notice the result. Adjust as needed. And don't leave the scene of that decision without taking one specific action today.

 

So… what result are you committing to, and what's your first move? Write it down now to make it real.

FEATURED ARTICLE 

The ripple effect of one decision

Awaken the Giant Within

Watch time: 2 min | Listen to the heartfelt impact of Tony’s teachings  

 

In the deep dive article above, we walked you through Tony's Ultimate Success Formula: Decide. Take action. Notice. Change your approach.

 

Simple, right? But here's what never fails to amaze us… the sheer reach of what happens when someone actually follows through.

 

When Awaken the Giant Within hit shelves 35 years ago, it landed in the hands of people at every stage of life. Students, entrepreneurs, athletes, and parents. People who just needed someone to say: You already have what it takes. Now decide.

 

Some of those readers went on to do pretty remarkable things.

 

Serena Williams, twenty-three-time Grand Slam tennis champion, has said that Tony helped her discover what she was really made of, that she set new standards for herself, and took her tennis game and her life to a whole new level.

 

Marc Benioff, the founder and chairman of Salesforce, has credited Tony's strategies and tools as critical keys to building what became a $37 billion company. In his own words, “Salesforce.com would not exist today without Tony and his teachings.”

 

And legendary investor Paul Tudor Jones II has called Tony "a human locksmith" who knows how to open your mind to larger possibilities.

 

Three very different people. Three very different paths. One shared starting point: a decision to stop waiting and start becoming.

 

That's what this book has always been about. Not Tony's story. Yours.

 

And this is just the beginning. Tony's back next week with more from Awaken the Giant Within because the giant within you is just getting started.

TEAM TONY RECOMMENDS 

Our top 2 picks: 

🧠 Patterns: Tony breaks down the three skills behind every person who's mastered their field, their finances, their relationships, or any area of life. 

🥔 Impact: 12 million pounds of surplus potatoes and a 4-week window before they go to waste. Your $1 donation can turn them into 50 meals for families across the country. Tony already committed to 100 truckloads and here's how you can help too.

TALK TO TONY 

Tony AI
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