Tony reveals the fastest way to rewrite the one thing that drives it all: identity.

June 23, 2025 | Issue Archive | View Online
 

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COMING UP

 

Who are you… really? 

 

It’s a question most people rarely stop to ask. But the truth is, your identity—the story you tell yourself about who you are—shapes every decision you make. It determines what you believe is possible, what you pursue, and how you show up in the world. 

 

Because the most powerful change doesn’t start with what you do. 


It starts with what you believe. 

 

Let’s explore the force behind all transformation: your identity. 

 

Stay tuned to: 


🎯 Learn: The hidden force driving every decision you make  

 

🤩 Watch: The fastest way to change your life—in real time 

 
🗞️ Read: What Tony’s thinking about now (and why it matters more than ever) 


🧬 Leverage: New research to become the next version of you 

 

Let's dive in... 

DEEP DIVE WITH TONY 

Beliefs equal results

Watch time: 1 hr 42 min | How to make a change 

 

You don’t get what you want—you get who you are. 

 

The strongest force in the human personality is the need to stay consistent with how we define ourselves. 

 

Let that sink in. 

 

Because whatever you attach the words “I am” to… you will inevitably become. 

 

If you say, “I’m not good with money,” “I’m not a leader,” or “I’m just not built for love”—you hand over your power.  

 

Not because those things are objectively true, but because your identity makes them true. It becomes your filter. Your standard. Your invisible script. 

 

But here’s the truth: identity is not fixed. It’s not your genetics. It’s not your past. It’s not even your personality. It’s a choice. 

 

And the most powerful “I am” statements are the ones you decide with purpose. 

 

“I am a force for good.” 
“I am relentless.” 
“I am love, no matter what.” 
“I am the creator of my life.” 

 

These aren’t affirmations—they’re declarations. And when spoken with absolute certainty, felt in your body, and backed by action, they become a blueprint for who you’re becoming. 

 

So take a moment.  

 

Ask yourself honestly: Who am I really?  

 

And is that identity pulling me toward the life I want—or keeping me stuck in the story I’ve outgrown? 

 

Because identity shapes destiny. And the beautiful part? You get to choose. 
Choose powerfully. 

 

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TEAM TONY RECOMMENDS 

Our top 3 picks: 

📚 Book: Need a new identity for your health, wellness, and vitality? Tony did the research for you. Start here.  

🧬 Science: Data from Wharton shows we’re more likely to chase bold goals after a “fresh start” like a birthday, a breakup, or a new job. Why? Because it gives us permission to become someone new. Read more here.  

🎬 Video: At 17, Tony was broke and sleeping in a laundry room with $12 to his name. One book rewired his mind and lit a fire that never went out. This is how belief, discipline, and obsession changed everything. Watch now. 

WANT MORE TONY WISDOM? 

The One Thing

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