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Watch time: 3 min | Winter is the season to start your business
Mastering money, no matter the season
There are seasons in the economy—just like there are seasons in nature. And whether it’s winter or summer in the economy… you decide what season it is inside of you.
When it feels like the world is tightening up, most people shrink with it. But that’s not the core of who you are. Winter can be one of the most advantageous times if you can channel your fears into fortitude. Why? Because winter refines us. It strengthens us. It causes us to pause, reflect, and pivot. Winter is where creativity is born.
And winter is where we become more.
That’s what mastery is really about.
Money is just a magnifier. It doesn’t change who you are—it reveals more of you. So if you’ve got a big heart, more money means more impact. More spirit. More fun. More joy. More to give. That’s the game we’re playing. Not just wealth for wealth’s sake… but for the power to live fully and contribute beyond ourselves.
So how do you build that kind of unshakeable foundation—no matter the season?
You start by mastering these four things:
The Core 4 of Financial Freedom
- Don’t Lose
The fastest way to destroy wealth is to lose it. The #1 rule of investing is: protect the downside. When you deter major losses, you keep yourself in the game—and that gives you the time and space to prevail. You don’t need to swing for the fences; just don’t strike out.
- Asymmetric Risk/Reward
One of the greatest secrets of the ultra-wealthy? They don’t risk everything for a shot at more—they take intelligent bets. Asymmetric risk/reward means you risk a little for the opening to gain a lot—like risking $1 to make $5, $10, or even $20. Most people do the opposite: they risk big for small returns. But the smartest investors stack the math in their favor.
- Tax Efficiency
You can’t just focus on what you make—you’ve got to protect what you keep. Taxes are your single greatest expense over time, and yet most people never create a plan to reduce them. But there are lawful, ethical strategies to help you keep more of your earnings and reinvest it in your future.
- Diversification
Don’t put all your eggs—or all your dollars—in one basket. Real diversification means spreading your risk across different asset classes, time frames, and even countries. That way, no single downturn can take you out. Diversification doesn’t just protect—it creates peace of mind.
These aren’t just tactics—they’re timeless principles. And when you live them, you don’t just survive winters… you thrive in them. You create an existence where your cup overflows—so you can give from a place of true abundance.
Because in the end… real wealth is not just about what you get. It’s about what you can give.
To more joy, more freedom, and more to give,
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