te-issue-008

January 27, 2025 | Issue Archive | View Online

GET READY TO RISE

Friend, what if we told you that you could reach bigger goals than you ever anticipated?

By the end of this issue, you will have a sense of what’s truly possible. We’re going to dive into what happens when we dare to think bigger, to reach higher, and to make the impossible become possible.

Because the truth is, your goals need to scare you a little. If they don’t, you’re playing too small.

Coming up:

🚀 Set: 2025 goals that could exceed any vision you’ve had before

🎙️ Listen: Tony’s conversation last week with Jordan Peterson

📚 Read: Team Tony’s recommended book to kick off your year with momentum

🙋🏻‍♀️ Participate: Share your biggest goals this year and declare them as possible

Right before we dive in, Tony has a special message that we would like to share with you today ⬇️

🌟QUICK ANNOUNCEMENT

Together for LA: Tony Leads $4M Fire Relief

The Los Angeles wildfires have devastated an area the size of Paris, destroying over 12,000 homes and displacing thousands of families. For Tony, this hits especially close to home—having lost his own home to fire years ago, he understands firsthand the devastation these families are experiencing.

While we can't control external circumstances, we can control how we respond. That's why Tony and The Tony Robbins Foundation have pledged over $4 million to support immediate and long-term needs. Tony’s announcement video reveals how you can support Los Angeles in its rebuilding efforts and offers free resources to those impacted by the recent fires.

As we explore ways to achieve our biggest goals today, let’s remember that coming together to support those in need is a powerful way to start.

DEEP DIVE

Why your biggest goal may be too small

What if you can turn any ordinary goal into an extraordinary milestone that shakes you to your core? In the last issue, Tony showed us how to master our inner world, feed our minds, strengthen our bodies, and surround ourselves with powerful role models. That’s the exact mindset needed for what his dear friend Peter H. Diamandis calls a moonshot goal—something BIG, world-changing, and maybe even a little bit crazy.

As you may have heard, in 2014 Tony had an ambitious goal of providing 1 billion meals to people experiencing hunger. At first, there were people who thought he was out of his mind. But he achieved that milestone two years ahead of schedule! And he didn’t stop there—he then declared he’d deliver 100 billion meals globally! That's 100x more than his prior goal and once again, for many people, it sounded crazy or even impossible.

Today, with his partners and a global network of support, Tony has already hit a game-changing milestone: 30 billion meals to combat global hunger. A decade ago, 1 billion meals felt like an impossible task. Now this collective effort is powering 30 times past that initial billion—and the impact is still rising.

Let’s break down how this moonshot goal was possible.

“Making a goal a reality is more about starting, taking the first step, even when the next one hasn’t appeared,” Tony said. This journey wasn’t about knowing how from the start—it was about having the resolve, the WHY, and the unwavering certainty that extraordinary change is possible.

We find Tony’s milestone so exciting because it shows that massive breakthroughs aren’t just headlines. They’re events that happen when we dare to think bigger, care deeply, and give more than we thought possible.

At Team Tony, this empowers us to think beyond ordinary goal setting. We set moonshot goals that are bigger than what we may think is possible—even if we don’t know how we will make them happen.

What would happen if you set goals beyond the ordinary?

What extraordinary goals would you set this year?

Whether it’s a comeback story or a hero’s journey, we invite you to make 2025 the year you rise up, break through limitations, and reshape what’s possible in your life.

Here’s a quick question for you... ⬇️

REPLY TO THIS EMAIL

What’s a moonshot goal you’d like to achieve?

📨 Reply to this email and let us know.

We’ll be reaching out to a select group of you—stay tuned!

FEATURED PODCAST

Tony and Jordan Peterson reshape your 2025

What if understanding your "why" could help you overcome any obstacle? Just days ago, Tony sat down with Dr. Jordan Peterson for an inspiring two-hour discussion that dives deep into the science of transformation and what it really takes to create lasting change.

Watch time: 1 hr. 53 min | Beyond Mere Survival - The Jordan B. Peterson Podcast

The discussion begins with Tony's clinical trial that demonstrated an 83% reduction in depression symptoms, leading to a fascinating exploration of Stanford University's Snyder Lab of Genetics study on the lasting neurological impact of Tony's events. From there, Peterson and Tony dissect how our goals literally reshape our perception of reality, backed by evidence from evolutionary biology to modern neuroscience.

"The first thing to understand," Tony shares, "is that people see the world through their aim." This observation sparked a deep dive with Peterson into how pattern recognition—from insect behavior to human achievement—reveals fundamental truths about motivation and success.

Three key insights emerged that can reshape how you approach 2025:

What you focus on creates your world: The same neural circuits that help bees communicate value shape human motivation and achievement.
The power of embodied change: Your biochemistry changes when you move with purpose—what Tony calls creating "championship states".
Understanding your deepest "why": When your reasons are strong enough, Peterson and Tony reveal, they rewire your procedural memory—changing how you see and interact with the world.

This conversation illuminates what we've been exploring about moonshot goals, revealing how our biggest dreams aren't just targets to hit—they're tools that reshape our entire perception of what's possible.

📚 Atomic Habits by James Clear

Want to get closer to achieving those moonshot goals? In Atomic Habits, James Clear reveals why we don't rise to the level of our goals—we fall to the level of our systems.

This #1 bestseller shows exactly how tiny changes create remarkable results. As Tony often says, success leaves clues, and Clear breaks down the precise system to build habits that make extraordinary achievements not just possible, but inevitable. Perfect timing as you set your sights on those bigger-than-life 2025 goals!

DON'T MISS OUT

FINAL THOUGHTS

Make this your moment to break through

We hope our time together here has shown how larger-than-life goals don’t just happen—they’re made real when we have unwavering resolve, push boundaries, and transform the impossible into reality.

You’ve seen what can happen when we aim high—Tony’s 30 billion meals milestone is proof that moonshot goals are within reach. And while we’re on the topic of big goals... Learn more about Tony’s support of the Los Angeles fire relief and recovery efforts and how you can help.

Lastly, we recommend keeping your eye out for the next issue of The Edge, where Tony will be discussing the art of creating extraordinary relationships 🥰. Whether in friendships, family, or intimate, your connections can elevate every aspect of life.

Until then, let’s continue to rise together and make the extraordinary possible!

With gratitude and fire in our hearts,

Team Tony Robbins

P.S. Ever wondered what it would be like if Tony could work directly with you to help you achieve your moonshot goals? That’s part of what you will experience at our 3-day Time to Rise Summit starting on January 30.

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